Steiff Museum

The world’s most famous teddy bears are made by Steiff and are recognizable by the iconic button in their ears.

The world’s most famous teddy bears are made by Steiff and are recognizable by the iconic button in their ears. They are made in Giengen an der Brenz, as they have been since 1902. At the museum, you can learn about the bears – and Margarete Steiff, the extraordinary woman who overcame disability to found the company. And, the museum building is designed to look like the famous Steiff button!

Giengen an der Brenz is 75 miles/120 km southeast of Stuttgart.