The picturesque narrow streets of the pedestrianised town centre are a shopping paradise, with their elegant boutiques, exclusive jewellers, first rate antique shops and small shops for distinctive presents along the Kurhaus colonnade.
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You will really enjoy the shopping in the stylish ambience of Lichtentaler Straße, with its unique clothes shops like Antora Selection and Nanou on Sophienstraße, Baden-Baden's "5th Avenue", exclusive boutiques like Escada, Hermès and Van Laack, and the high-end watch shop Tourbillon Boutique, INKA leather goods and the Art Déco antique shop. In the pedestrian area along Lange Straße, there is Modehaus Wagner and Wagner Galerie (with brands like Hugo Boss, Ralph Lauren, D&G, Jill Sander etc.) and the exclusive traditional milliner Olivier Maugé, famous for his unique creations worn at the international horse races at Baden-Baden/Iffezheim. Olivier Maugé mixes Baden-Baden flair with Paris chic to produce unique and striking headgear that is popular around the world, and is sported by many race-goers at the international events. This great milliner has been carrying on the tradition of contemporary haute couture for over 30 years.
During international race meetings, Monsieur Maugé opens his hat pavilion at the track, and at other times you can see his haute couture in the pedestrian area on Lange Straße. The shoemakers, Vickermann and Stoya, on Merkurstraße produce high quality, made-to-measure shoes for customers from around the world. They give anyone who wears them an unmistakable style. The Confiserie Rumpelmayer shows the sweetest side of the spa town on the Oos. The Confiserie Rumpelmayer, which is a well-loved tradition in Baden-Baden, has only used the best Swiss chocolate for over 20 years. Baden-Baden Kurgarten chestnuts are another culinary highlight of the town, like the legendary "roulette balls" and other truffles.