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Privacy Policy

We are delighted that you are visiting our website. The protection and security of your personal information when using our website is very important to us. We would therefore like to inform you at this point which of your personal data we collect when you visit our website and for what purposes it is used. 

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This privacy policy applies to the website of Tourismus Marketing GmbH Baden-Württemberg, which is operated under the domain www.tourism-bw.com and the various subdomains ("our website").

Who is responsible and how can I reach you?

Data controller

for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR)

Tourismus Marketing GmbH Baden-Württemberg
Esslinger Straße 8
70182 Stuttgart
Germany

 

Data protection officer

NameAchim Barth
CompanyBarth Datenschutz GmbH
Address   Theodor-Veiel-Strasse 94
Post Code/ City   70374 Stuttgart
Phone+49 711 40070720
Emailinfo@barth-datenschutz.de

 

What do this concern?

This privacy policy complies with the legal requirements for transparency in the processing of personal data. This is any information relating to an identified or identifiable natural person. This includes, for example, information such as your name, age, address, telephone number, date of birth, email address, IP address or user behaviour when visiting a website. Information for which we cannot (or can only with disproportionate effort) establish a link to your person, e.g. through anonymisation, is not personal data. The processing of personal data (e.g. collection, retrieval, use, storage or transmission) always requires a legal basis and a defined purpose.

Stored personal data shall be deleted as soon as the purpose of the processing has been achieved and there are no legitimate grounds for further retention of the data. We will inform you about the specific storage periods or criteria for storage in the individual processing operations. Irrespective of this, we store your personal data in individual cases for the assertion, exercise or defence of legal claims and in the event of statutory retention obligations.

 

Who receives my data?

We only share your personal data that we process on our website with third parties if this is necessary for the fulfilment of the purposes and is covered by the legal basis in the individual case (e.g. consent or safeguarding legitimate interests). In addition, we disclose personal data to third parties in individual cases if this serves the purpose of asserting, exercising or defending legal claims. Possible recipients may then be, for example, law enforcement agencies, lawyers, auditors, courts, etc.

Insofar as we use service providers for the operation of our website who process personal data on our behalf within the scope of commissioned processing pursuant to Art. 28 GDPR, they may be recipients of your personal data. For more information on the use of processors and web services, please refer to the overview of the individual processing operations.

 

Do you use cookies?

Cookies are small text files that are sent by us to the browser of your end device when you visit our website and are stored there. As an alternative to the use of cookies, information can also be stored in the local storage of your browser. Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). Other cookies, on the other hand, enable us to carry out various analyses, so that we are able, for example, to recognise the browser you are using when you visit our website again and to transmit various information to us (non-essential cookies). With the help of cookies, we can, among other things, make our website more user-friendly and effective for you by tracking your use of our website and determining your preferred settings (e.g. country and language settings). If third parties process information via cookies, they collect the information directly via your browser. Cookies do not cause any damage to your end device. They cannot run programs or contain viruses.

We provide information about the respective services for which we use cookies in the individual processing operations. Detailed information on the cookies used can be found in the cookie settings or in the Consent Manager of this website.

 

What rights do I have?

Under the conditions of the statutory provisions of the General Data Protection Regulation (GDPR), you have the following rights as a data subject:

  • Information pursuant to Art. 15 GDPR on the data stored about you in the form of meaningful information on the details of the processing as well as a copy of your data.
  • Correction pursuant to Art. 16 GDPR of incorrect or incomplete data stored by us.
  • Deletion pursuant to Art. 17 GDPR of the data stored by us, insofar as the processing is not necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims.
  • Restriction of processing pursuant to Art. 18 GDPR, insofar as the accuracy of the data is disputed, the processing is unlawful, we no longer require the data and you object to their deletion because you require them for the assertion, exercise or defence of legal claims or you have objected to the processing pursuant to Art. 21 GDPR.
  • Data portability pursuant to Art. 20 GDPR, insofar as you have provided us with personal data within the scope of consent pursuant to Art. 6(1)(a) GDPR or on the basis of a contract pursuant to Art. 6(1)(b) GDPR and these have been processed by us with the aid of automated procedures. You will receive your data in a structured, common and machine-readable format or we will transfer the data directly to another responsible party, insofar as this is technically feasible.
  • Objection pursuant to Art. 21 GDPR against the processing of your personal data, insofar as this is carried out on the basis of Art. 6(1)(e, f) GDPR and there are reasons for this which arise from your particular situation or the objection is directed against direct advertising. The right to object does not exist if overriding compelling legitimate grounds for the processing are demonstrated or the processing is carried out for the assertion, exercise or defence of legal claims. Where the right to object does not exist for individual processing operations, this is indicated there.
  • Revocation pursuant to Art. 7(3) GDPR of your consent with effect for the future.
  • Complain to a supervisory authority pursuant to Article 77 of the GDPR if you believe that the processing of your personal data violates the GDPR. As a rule, you can contact the supervisory authority of your usual place of residence, your place of work or our company headquarters.

 

How, specifically, is my data processed?

Below, we inform you about the individual processing operations, the scope and purpose of the data processing, the legal basis, the obligation to provide your data and the respective storage period. An automated decision in individual cases, including profiling, does not take place.

 

Provision of the website

Type and scope of processing

When you access and use our website, we collect the personal data that your browser automatically transmits to our server. The following information is temporarily stored in a log file:

  • IP address of the requesting computer
  • Date and time of access
  • Name and URL of the retrieved file
  • Website from which the access is made (referrer URL)
  • Browser used and, if applicable, the operating system of your computer, as well as the name of your access provider

Our website is not hosted by ourselves, but by a service provider who processes the aforementioned data on our behalf in accordance with Art. 28 GDPR.

Purpose and legal basis

The processing is carried out to protect our overriding legitimate interest in displaying our website and guaranteeing security and stability on the basis of Art. 6(1)(f) GDPR. The collection of data and storage in log files is absolutely necessary for the operation of the website. There is no right to object to the processing due to the exception according to Art. 21(1) GDPR. Insofar as the further storage of the log files is required by law, the processing is carried out on the basis of Art. 6(1)(c) GDPR. There is no legal or contractual obligation to provide the data, however, it is technically not possible to call up our website without providing the data.

Storage period

The above data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. If data is stored in log files, this is the case after 10 days at the latest. Storage beyond this is possible. In this case, the IP address of the user is deleted or alienated by us so that an assignment of the calling client is no longer possible and the data contained no longer have any personal reference.
 

Contact form

Type and scope of processing

We can be contacted via our contact form and the e-mail address provided. In this case, the personal data of the sender, i.e. the user, transmitted with the enquiry will be stored. In some cases, we use external service providers to process your data. They have been carefully selected and commissioned by us, are bound by our instructions and are regularly inspected.

Purpose and legal basis

The legal basis for the processing of this data, which is transmitted in the course of sending an enquiry, is Art. 6(1)(f) GDPR (legitimate interests of us as the responsible party)

If the aim of your enquiry, for example via our enquiry form, is the conclusion of a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR (fulfilment of a contract, pre-contractual measures)

The processing of this personal data serves us to process the contact and to prepare a requested offer or order.

Storage period

The above data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected.

For personal data sent by e-mail, the contact form or the enquiry form, this is the case when the respective conversation with the user has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified.

Possibility of objection

The user has the possibility to object to the data processing at any time. The objection should be sent to the following e-mail address: All personal data stored in the course of contacting us will be deleted in this case, unless a legal retention period prevents deletion.

Information about your right to object according to Article 21 GDPR

  • Right to object on a case-by-case basis
    You have the right to object at any time, on grounds relating to your particular situation, to the processing of data concerning you which is carried out on the basis of Article 6(1)(f) GDPR (processing of data on the basis of a balance of interests).
  • Right to object to the processing of data for advertising purposes
    You have the right to object at any time to the processing of data concerning you for the purpose of direct marketing. This also applies to profiling, insofar as it is connected with such direct advertising. The objection can be made without any formal requirements

 

Browser-Update.org

Type and scope of processing

We use the Browser-Update.org. service This serves the purpose of informing you whether you should update your browser and thus enabling the comfortable use of our website.

This service is accessed directly from Browser-Update.org's servers, so the provider receives the IP address currently assigned to you. By visiting our website, Browser-Update.org also receives the information that you have accessed the website.

In this case, your data will be passed on to the operator of Browser-Update.org, .

Purpose and legal basis

The use of Browser-Update.org is based on our legitimate interests, i.e. interest in a correct presentation, as well as the optimisation of our online offer according to Art. 6(1)(f) GDPR.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Browser-Update.org. For further information, please see the privacy policy for Browser-Update.org: https://browser-update.org/privacy-policy-site.html.

 

Cookiebot

Type and scope of processing

We have integrated Cookiebot on our website. Cookiebot is a consent solution by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, which can be used to obtain and document consent to store cookies. Cookiebot uses cookies or other web technologies to recognise users and to store consent given or revoked.

Purpose and legal basis

The use of the service is based on obtaining the legally required consent for the use of cookies in accordance with Art. 6(1)(c) GDPR.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Cybot A/S. Further information can be found in the privacy policy for Cookiebot: https://www.cookiebot.com/de/privacy-policy/.

 

Cookiebot CDN

Type and scope of processing

We use Cookiebot CDN to properly deliver the content of our website. Cookiebot CDN is a service of Cybot A/S, which acts as a Content Delivery Network (CDN) on our website to ensure the functionality of other services of Cybot A/S. For said services you will find a separate section in this privacy policy. This section is only about using the CDN.

A CDN helps to make the content of our online offer, in particular files such as graphics or scripts, available more quickly with the help of regionally or internationally distributed servers. When you access this content, you connect to Cybot A/S servers, Havnegade 39, 1058 Copenhagen, Denmark, where your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Cookiebot CDN.

Purpose and legal basis

The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision and optimisation of our online offer pursuant to Art. 6(1)(f) GDPR.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Cybot A/S. For further information, please see the privacy policy for Cookiebot CDN: https://www.cookiebot.com/de/privacy-policy/.

 

Facebook Pixel

Type and scope of processing

We use Facebook Pixel from Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, to create Custom Audiences, i.e. to segment visitor groups of our online offer, to determine conversion rates and to subsequently optimise them. This happens in particular when you interact with advertisements that we have placed with Facebook, Inc.

Purpose and legal basis

We process your data with the help of Facebook Pixel for the purpose of optimising our website and for marketing purposes based on your consent pursuant to Art. 6(1)(a) GDPR.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Facebook, Inc. Further information can be found in the privacy policy for Facebook Pixel: https://www.facebook.com/privacy/explanation. [https://www.facebook.com/privacy/explanation.]

Information on the use of our social media profile:

Our websites use social plug-ins from the provider "Facebook". The social plug-ins are identified by the various logos of the providers.

When you visit our websites, data is not automatically transmitted to the aforementioned providers via the plug-ins. Only when you activate the plug-ins by clicking on them do you give your consent for a connection to be established to the providers' servers and for data to be transmitted to them (Art. 6(1)(a) GDPR)

We have no influence on the type and scope of the data collected and stored by the respective providers with the help of the plug-ins. Information on this can be found in the data protection notices of the respective providers:

Facebook: https://www.facebook.com/privacy/explanation [https://www.facebook.com/privacy/explanation]

Supplementary information on data processing within the scope of our presence on social media platforms

We maintain fan pages or accounts on the social network Facebook (facebook.com) in order to also provide you with information and offers within social networks and to offer you further ways to contact us and to inform yourself about our media and publishing offers.

Below, we inform you about which data we or the respective social network process from you in connection with calling up and using our fan pages/accounts.

a) Data we process from you

Contact via Messenger/ Direct Message

If you wish to contact us via messenger or direct message via the respective social network, we generally process your user name via which you contact us and, if applicable, store further data provided by you insofar as this is necessary to process/respond to your request.

The legal basis is Art. 6(1)(f) GDPR (processing is necessary to protect the legitimate interests of the data controller).

 

b) (Static) usage data that we receive from the social networks

In the case of Facebook, we automatically receive daily statistics concerning our fan pages/accounts via the Facebook Insights functionality from Facebook.

The statistics include, among other things, the total number of page views, likes, information on page activities and post interactions, reach, video views and information on the proportion of men/women among our fans/followers.

The statistics only contain aggregated data that cannot be related to individual persons. They are not identifiable to us through this.

 

c) What data the social networks process from you

In order to view the content of our fan pages or accounts, you do not have to be a member of the respective social network and, in this respect, no user account is required for the respective social network.

Please note, however, that the social networks also collect and store data from website visitors without a user account when the respective social network is called up (e.g. technical data in order to be able to display the website to you) and use cookies and similar technologies, over which we have no control. For details, please refer to the privacy policy of the respective social network (see the relevant links at the bottom of this section)

Insofar as you wish to interact with the content on our fan pages/accounts, e.g. comment on, share or like our postings/contributions and/or contact us via messenger functions, prior registration with the respective social network and the provision of personal data is required.

We have no influence on the data processing by the social networks within the scope of their use by you. To our knowledge, your data is stored and processed in particular in connection with the provision of the services of the respective social network, as well as for the analysis of user behaviour (using cookies, pixels/web beacons and similar technologies) on the basis of which advertising based on your interests is displayed both within and outside the respective social network. It cannot be ruled out that your data will be stored by the social networks outside the EU/EEA and passed on to third parties.

Information on, among other things, the exact scope and purposes of the processing of your personal data, the storage period/deletion as well as guidelines on the use of cookies and similar technologies in the context of registration and use of the social networks can be found in the privacy policy/cookie policy of the social networks. There you will also find information on your rights and possibilities to object:

https://www.facebook.com/privacy/explanation [https://www.facebook.com/privacy/explanation] / [https://www.facebook.com/privacy/explanation%20/]

https://www.facebook.com/policies/cookies/ [https://www.facebook.com/policies/cookies/]

Notes on our Facebook fan page

We are jointly responsible with Facebook for the personal content of the fan page. Data subject rights can be asserted with Facebook Ireland as well as with us.

The primary responsibility under the GDPR for the processing of Insights Data lies with Facebook and Facebook complies with all obligations under the GDPR in relation to the processing of Insights Data, Facebook Ireland provides the essence of the Page Insights Supplement to data subjects.

We do not make any decisions regarding the processing of Insights data and any other information resulting from Art. 13 GDPR, including legal basis, identity of the data controller and storage period of cookies on user terminals

Further instructions can be found directly on Facebook here
Supplementary agreement with Facebook [https://www.facebook.com/legal/terms/page_controller_addendum].

You can request the concept on which the offer is based from us at any time under the keyword "Facebook usage concept".

 

Google Ads

Type and scope of processing

We have integrated Google Ads on our website. Google Ads is a service provided by Google Ireland Limited to display targeted advertising to users. Google Ads uses cookies and other browser technologies to analyse user behaviour and recognise users.

Google Ads collects information about visitor behaviour on various websites. This information is used to optimise the relevance of the advertising. Furthermore, Google Ads delivers targeted advertising based on behavioural profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider.

If you are registered with a Google Ireland Limited service, Google Ads can associate the visit with your account. Even if you are not registered with Google Ireland Limited or have not logged in, it is possible that the provider will find out and store your IP address and other identifying features.

In this case, your data will be passed on to the operator of Google Ads, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Purpose and legal basis

We process your data with the help of Google Ads for the purpose of optimising our website and for marketing purposes on the basis of your consent pursuant to Art. 6(1)(a) GDPR.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Ads: https://policies.google.com/privacy.

 

Google Analytics

Type and scope of processing

We use Google Analytics from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as an analysis service for the statistical evaluation of our online offer. This includes, for example, the number of times our online offer is accessed, sub-pages visited and the length of time visitors stay.

Google Analytics uses cookies and other browser technologies to evaluate user behaviour and recognise users.

This information is used, among other things, to compile reports on website activity.

Purpose and legal basis

We process data with the help of Google Analytics for the purpose of optimising our website and for marketing purposes on the basis of your consent pursuant to Art. 6(1)(a) GDPR.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Analytics: https://policies.google.com/privacy.

 

Google Tag Manager

Type and scope of processing

We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage website tags through one interface and allows us to control the precise integration of services on our website

This allows us to flexibly integrate additional services to evaluate user access to our website.

Purpose and legal basis

The use of Google Tag Manager is based on our legitimate interests, i.e. interest in optimising our services pursuant to Art. 6(1)(f) GDPR.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.