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Famous brands and their history

From idea to best-seller

Quality made in Baden-Württemberg

BW-Story - Hirsch & Greif

Quality made in Baden-Württemberg

Do you fancy lifting the curtain on history, ever so slightly? Here we present entrepreneurs and inventors whose products have made the world more enjoyable, more comfortable and more exciting

Vanilla-flavoured pasta

1. Spaghetti Ice

Vanilla-flavoured pasta

Eis Fontanella Mannheim

Ein Mann drückt mit beiden Händen Vanilleeis durch eine Spätzlepresse. An der unteren Seite der Presse kommt das Eis in langen Schnüren heraus.
©Eis Fontanella

Dario Fontanella created spaghetti ice cream with a traditional spätzle press in his father's ice cream parlour in Mannheim. | © Eis Fontanella

Auf einem Teller liegt ein hoher Berg aus Vanilleeis welches die Form von Spätzle haben.
©Eis Fontanella

Dario Fontanella created spaghetti ice cream with a traditional spätzle press in his father's ice cream parlour in Mannheim. | © Eis Fontanella

Dario Fontanella was eating chestnut purée when he had the idea for spaghetti ice-cream. That was in 1969. The ice-cream maker has been credited as the inventor of this delicacy ever since. Even today, Dario makes the frozen dessert himself in the traditional way. He operates two ice-cream parlours in Mannheim, which offer more than 50 ice-cream flavours – but his spaghetti ice-cream has always been the highlight. 

fontanella.de 

The sweet square

2. Ritter Sport

The sweet square

Museum Ritter Waldenbuch

Außenansicht des Ritter Sport Museums in Waldenbuch. Das Gebäude ist modern mit einer weißen Fassade und hat eine rechteckige Form. Davor ist eine große Wiese.

The Museum Ritter in Waldenbuch focuses on the square shape. Of course, there's chocolate, too. | © Museum Ritter, Stefan Müller

©Museum Ritter, Stefan Müller

“Quality, chocolate, squared” – we all know the slogan and the chocolate itself. But how did it all begin? Alfred Eugen Ritter and his wife Clara established a chocolate and confectionery factory in Bad Cannstatt in 1912, but production today takes place in Waldenbuch. The Museum Ritter is right next door, where everything is a homage to the square. There is also a separate Ritter Sport Chocolate Museum.

ritter-sport.com | museum-ritter.de

Inspired by travel

3. Roller Coaster

Inspired by travel

Europa-Park in Rust

Ein Mann steht neben einer Miniatur-Achterbahn und bastelt daran herum. Auf der anderen Seite steht eine große silberne Kugel.

Europa-Park founder Franz Mack tinkering with his Eurosat roller coaster model. | © Europa-Park, Mack

©Europa-Park, Mack

What would an amusement park be without a rollercoaster? Franz Mack (pictured) is a gifted inventor from Südbaden, and going up high and coming down fast in Europa-Park was his idea. In 1948, he took over his father’s carousel- and car-building factory in Waldkirch. Inspired by a journey to the USA, he and his son created an exhibition area for rollercoasters in Rust, and the idea for the amusement park was born. Today visitors can experience the thrill on 13 rollercoasters. 

europapark.de

Time for cuddles

4. Steiff Cuddly toys

Time for cuddles

Steiff Museum Giengen an der Brenz

In einem Raum das Steiff Museums stehen an einer langen Wand viele unterschiedlich große Kuscheltiere.

The stuffed animal exhibition in the Steiff Museum in Giengen an der Brenz not only lights up children's eyes. | © Steiff, David Franck

©Steiff, David Franck

Margarete Steiff crafted little felt elephants as pincushions for her friends. But their children loved them so much that Margarete continued to sew stuffed toys. She opened workshops in Giengen an der Brenz in 1880. The STEIFF MUSEUM has thousands of animals with the Steiff button in their ear for you to admire. 

steiff.com

How do you get to (be) Boss?

5. Hugo Boss

How do you get to (be) Boss?

Outletcity Metzingen

In einer Einkaufsmeile sind viele Designerläden. Die Shops sind in hellen Farben und modern gehalten.

Hugo Boss launched the first factory outlet in Metzingen. Today, all the big designer brands are present in Outletcity Metzingen. | © HOLY AG, Johannes Vogt

©HOLY AG, Johannes Vogt

Every year, more than 4 million fashion fans shop in Outletcity Metzingen’s over 100 shops. Its origins were modest. Hugo Ferdinand Boss opened a clothing factory in the Swabian Alb in 1924, and by 1970 it had a factory shop. Outletcity Metzingen still has a (Hugo) Boss Outlet Store today. 

outletcity.com

Tin and glory

6. Märklin model railways

Tin and glory

Märklineum Göppingen

In einem Innenraum des Märklin Museums wird in einem Schaukasten eine Lokomotive ausgestellt.

The Märklineum in Göppingen presents a model railway installation covering more than 100 square metres. A time travel through 160 years of company history. | © Märklin

©Märklin

Even if you aren’t a model railway fan, you’ll know the name of Märklin. It’s a byword for (tin) toys and all the associated memories. Theodor Friedrich Wilhelm Märklin founded his company in Göppingen as early as 1859. The Märklineum opened in the production rooms of the 1950s and shows the living history of model railways – a thrilling experience. 

maerklineum.de/

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